OMSA has been one of the first Italian companies to believe that communication is the key in the pursuit of success. Time has proved Omsa to be right.
Commercials of the 60's with the famous legs of the Kessler twins are impressed in the mind and in the heart of many generations of Italians.
legs of the Kessler twins
"How many woman kinds within you?" is the question characterising 2002-2004 advertising campaign. This question aims at underlying the possibility every woman has in her everyday life to be each day a different kind of woman. Every single subject in the campaign represents a particular way of "being woman", that can be fully expressed by Omsa products.
And this because "Omsa knows everything about you". A particular "elective affinity" is therefore determined between the brand and the consumer, starting from a common freedom in being feminine, as genuine and unique as Omsa stockings are.
